Wow, what a trip – Amsterdam Dance Event 2014 was insane. Enjoy the Easywriters recap of 36 hours full of…everything!
The Amsterdam Dance Event (ADE) is probably the biggest club festival in the world
- 350,000 Festival visitors…
- 125 Venues…
- 400 Events…
- 2,224 Artists…
- 342 Speakers…
- 85 Nationalities
- and more…
…were involved, participated, celebrated, worked at the ADE 2014. From Oct 15 until Oct 19 it was all about music in Amsterdam. 5 days full of Nightlife, Party, Panels, Workshops, Product Launches, Art, Exhibitions, Open Talks etc.
As for me, i wanted to suck in as much ADE as possible in the 2 days i could attend the festival and give you a glimpse of what you might want to experience for yourself next year. So, check out the video review and let’s go:
Chapter 1 – The planning
I received my press accreditation about 2 weeks before ADE started (thanks to Clare Dover from the press team) and from that day on, it was all about scheduling my 2 days at the festival. I checked out the massive program on the website, thought about venues & artists i wanted to see, maybe even taking an interview and how i can make more, than just partying, out of the festival.
In the end, i guess, the most crucial preparation has been arranging a place to sleep. Thanks to my good friend Simon (and his flatmates, who i probably woke up every night) for letting me crash at his place.
Chapter 2 – Nuno dos Santos wants some bananas
It’s 1pm on my watch, time to go. I leave my place in Utrecht, take the train to Amsterdam, pick up my press card (which in fact is a press wristband) and prepare for No.1 on my ADE list.
Since i moved to the Netherlands a few years ago, i’m a big fan of dutch DJ Nuno dos Santos. I saw him first in Studio 80 playing before Rodriguez Jr. and followed him ever since (on Soundcloud & Facebook, not in a creepy stalking way). He’s one of the Trouw residents (the club, that everybody keeps on placing as the dutch Berghain but i haven’t discovered any kinky stuff happening inside yet) and hosted a cozy party at the Feijoa Cocktail Bar nearby Rembrandtplein in Amsterdam for his Label SoHaSO (Something Happening Somewhere).
I’m a bit early, time to have a cigarette. Ah, there’s Kelly – Nuno’s manager. A little chit chat and there he is already, Nuno. He’s telling me he needs to prepare some equipment – fine. We start questioning each other wether or not we’ve already seen each other before and he’s surprised i’m going to record the sound of the Interview with my Iphone. ‚You need a banana sleeve for that‘, he’s telling me. Not really sure why, not a big fan of Bananas – but i say ‚Yes‘ and smile, after all i’ve just met this guy…probably. We finish the interview and i head off to Simon’s place. I’m hungry, need some food. His friend Carol is giving me some jeally eyes for my awesome ADE bag, i’m feeling invincible – nice! Oh, 7.30pm already, time to go on…
Chapter 3 – I want to party
Yes, i want to party – but i also wanted to discover some other side of ADE, in terms of listening to music. So i was excited for a quite different concert, hosted by the Boilerroom: Henrik Schwarz and his compagnons launched the project Bugge Wesseltoft & Henrik Schwarz & Dan Berglund at the Muziekgebouw aan ‚t ij. Check out the full Boilerroom show, it’s worth it.
Phew, just arrived in time. ‚What do you mean, you can’t let me in and i should have applied for a press ticket first? Here’s my awesome press wristband‘. ‚Ok,ok – i’ll ask that ADE lady over there‘. ‚Great, thanks for the extra ticket!‘.
Ok, let’s check out the surroundings. The building is nice, the people seem to be nice – young, superior intelligence, successful and always ready for a smile. I think i like it here. Show starts, hmmm, this really is some creative arty stuff….30 minutes later….wow, totally mind blown, some serious atmospheric shit. Me like. Ok, back to the Bar.
Man, Simon sucks. It’s nice and cozy over here (Feijoa Bar), Joost’s story about the (hopefully not) closing of HAL16 is interesting and one more beer wouldn’t hurt. Whatever, i gotta leave – can’t keep Simon waiting too long. Ah, Chicago Social Club – haven’t been here since my last ADE party 2 years ago. Sneaking into the guestlist entrance – a few jeally eyes from that one girl waiting in the line – and going straight to the bar. Looking for Simon. Beer. Looking for Simon. Beer. Looking for Simon. Beer. Looking for Beer. Simon. Finally, great night. But Pan-Pot is starting way to late, can’t stand anymore. Whatever, Tresher is killing it! Saw him at Greenfields in Munich not that long ago and he’s just as good as then. But man, he looks like an engineer behind his equipment. Not what i would call an entertainer – Aoki, give him some goddam cake! „Ok, let’s go – my feet hurt“ „Sure, but we have to walk home“ „…“.
What time is it? Oh wow, 11.30am – can’t believe i woke up that early. Hangover? Slightly, whatever – let’s wake up Simon. „Yooooooo, wazzzz up“ „My head hurts“ „Ok, i’m heading off. See you later?“ „Yes….“
Yes, it certainly is all about getting connected and staying so. That’s why i gladly accepted the invitations to 2 of these more corporate like events during ADE, the launch of KUVO by Pioneer DJ and the first line-up release of the austrian Snowbombing festival. And, to keep it a bit more personal, i planned on attending the open discussion with Hans Zimmer.
KUVO is Pioneers answer to Shazam, an application that connects the DJ booth to the internet and shows you who’s playing what in real-time. So far, the application is still in its child shoes, but Pioneer DJ has greater plans.
I really hope they serve some food over here. I’m hungry as hell. Oh nice, there’s some snacks. „mmmpffff“. Shit, did i really just dropped the mozzarella on the floor. Did anybody see that? No, good. Act professional now. Ah great, there’s Nate (the guy who invited me in the first place). Another chit chat. Time for the presentation.
I don’t know what to make of KUVO: On the one hand, i have this strong feeling that Pioneer is launching another app that nobody really needs – but on the other hand i like the attempt of building a technical solution for future licensing agreements. KUVO could e.g. provide local legal institutions with detailed track lists, which would make it quite easy to bring some equality in who’s getting paid for their tracks. Pioneer also launched an initiative called ‚Get played, get paid‘ for that purpose. Back to the presentation.
Again, i’m seeing Richie Hawtins face talking about some technical innovation through a promotional video. He should think about renaming himself to Hawking…Ah, great! Rick from Pioneer is open for a quote. Time to say goodbye and move on. Can’t miss Hans Zimmer….
Ever since the soundtrack of Dark Knight, i was quite interested in the musical genius that is Hans Zimmer. My passion in movies (the good ones and the bad ones) plays another role. So, quite exciting news, when i discovered the Open Discussion between Dave Clarke & Hans Zimmer on the program. A sure must-go for me.
Can’t these people shut up? Or maybe stay in one place for a minute? I get that you have to take pictures and shit but i managed to move exactly 3 times in one hour, take 3 pictures and film 2 minutes during his talk and still don’t make as much noise as some of these people just entering the room. Yes, you, girl with the shitty High-Heels, looking all stupid into your phone. Jesus, for fuck’s sake. Ah whatever, calm down, enjoy the talk. Oh, i didn’t know he made the scores for all those movies. Glad he didn’t enjoy Pearl Harbour as well, such a cheesy piece. Why is he insisting that he’s the oldest person in the room? That dude in the 2nd row looks quite old to me!? Dave Clarke wonders why ADE put’s him into the discussion, he doesn’t even like movies. Legit question. Zimmer talks about the connection between film music and producing electronic music. I can’t understand it, 3 douchebags thought this might be the perfect timing to leave the room while making painfully loud noise…
The Snowbombing festival takes place in Mayrhofen every year and is one of the biggest ‚raves on snow‘ (pun intended). I was curious what kind of line-up they would present in comparison to the RAVE ON SNOW festival in Saalbach Hinterglemm.
Simon is running late…again. This dude. Ah, there’s Clare. Chitty Chatty time. Ok, now some of that free beer. Jesus, quite a lot of journalists in this small bar. Are they here for Huxleys 1h set? Probably the free beer. „Hey Simon, biertje?“ „Sure“. Ok, so this was the line-up release. Anything else, some official words or something? No, ok.
Well, i gotta say: Definitely more diversity, in terms of the Line-Up, but definitely pieced together for another audience than Rave on Snow. It’s just a big difference, if your main headliners are Rudimental & Skrillex than Sven Väth & Pan-Pot. Your call.
Next stop some food. Have to get out of here and join Simon. Who’s this girl he’s talking to?
Chapter 5 – Nice meeting you
Maria. Good name. We join her and some friends for some beers at the Waterkant. Meeting some nice people, enjoying some sit-down after all that hasty running today. Enjoying some of that stuff you can only get in Holland. Good idea. Oh look, there’s William Kouam Djoko having a beer. Another Trouw resident, oh right. Time to go see Nuno. Again. We agree on staying in touch. Sure. Simon wants to stay until he leaves for Modeselektor with Carol. Later.
My plan for the 2nd night has been to first go to the HYTE Warehouse with Laurent Garnier (where Nuno played the Warm-Up) and try to make it to the Diynamic Showcase later that night. Even though i would consider myself a fan ever since ‚the Man with the red Face‘ i’ve never seen Garnier performing. And the night was co-hosted by the team of the Welcome to the Future festival, which usually stands for some quality nightlife experience.
This place is in the middle of nowhere. Sneaking into the guestlist entrance again – take that, you 100 people having pre-ordered tickets and waiting in the line. Kelly gives me a hug. Laurent sits on one of the stage elements and smiles like a little child. Joost is already quite drunk and throwing shit at me. Why is he doing that? I blame society. Nuno keeps on playing for another 30 minutes or so, time to film a bit. „Sorry, you’re not allowed to film here“ „But, but…but i’ve got a fancy press wristband“ „Sorry, no“ „Hmm, but Nuno asked me to“ „Ok, let’s say you can film Nuno and stop afterwards“ „….ok“. Time for some beer. „I can pay in cash at the Backstage Bar? Awesome!“. Beer. Beer. Beer. Laurent starts. I keep my promise and leave my camera in the bag. Beer. Beer. „Sorry, you can’t get back on stage. You have the wrong wristband“ „Dude, you’ve let me through for the past 2 hours“ „Well, i made a mistake for 2h then“ „Seriously…?“ „Yes!“. Time to pull out my camera. Staff members put signs on the wall saying ‚This is not a Smartphone party‘. Tell that Laurent, who filmed the closing track of Nuno. 2 class society. In a warehouse. I‚m confused. My pride feels hurt. Let’s leave this place. No intention on partying anymore.*Simon, shall we meet up at your place?* *Yes, will be there soon*.
Chapter 6 – Just in time
Heading home. A scooter is stopping next to me. „Hey, nice to meet you, i’m Lulu“ „Hey….Lulu!?“ „Can you show me the way to the Diynamic party. My phone’s dead – or better, do you wanna join?“ „Uhm, sure“ *Simon, i’m staying out a bit longer* *Great, me too*. Ok, this girl is driving like crazy (not me, if you expected a romantic twist of this story). Maybe a helmet would be a good idea now. And she probably has been drinking…ah whatever – #yolo.
The Diynamic showcase was really cool, what a venue. Unfortunately, i only catched the closing set of Solomun and i was so busy dancing, that i forgot to take a picture. But hey, this is not a smartphone party, right!? If you’re one of those persons who can’t really connect to electronic music and you always have to say „Dude, this is boring. I need some lyrics, this is way to monotonic, why don’t they make the music a bit more pop, where’s the melody blabla“ you should try to catch up a gig of H.O.S.H. or Solomun. It might be your first step into what i call proper clubbing music. Bouncy beats, some lyrics, great melodies, not too fast, not to stompy. All good!
Let’s leave this place and Lulu, i’m tired as hell. My train leaves in 2.5h and i still have to pack my stuff. Hopefully Simon is coming soon. „Hey man, are you waiting for a long time already“ „Nah, like 10 minutes“ „When’s your train leaving?“ „In 2h“ „Smoke?“ „Sure“ „Cheers mate, was fun“ „See you soon!“. Snoring in the train. Looking annoyed at the ticket lady who dared to wake me up. Back to sleep.